JEX Software Rebranding

JEX is one of the largest start-ups in the Netherlands, with a growth trajectory that landed them second place in LinkedIn's Startups ranking in 2023. Known for collaborations with Feyenoord, 433 and Richard Verschoor, JEX needed a refresh without losing what made them recognizable.

Together with Katerina Tsiafitsa, I gave JEX a completely new look and feel. The logo stayed, everything else changed. From brand strategy and competitor research to a 40-page brand manual, built to work across both marketing and software and ready for whatever comes next in the Tech and AI space.