Adelaide Central FC

Adelaide Central FC is a football club in Australia, set to open its doors within three years. The branding? Made by me.

A football logo lives everywhere. On kits, murals, scarves, keychains, stickers, tattoos and magazines. It has to work at 5mm and at 15 meters. The branding is athletic, urban and a little futuristic. Colors, badge and typeface together make supporters look forward to the moment each week they put on their kit.