Boxing Influencers events

Through Boxing Influencers, I had the opportunity to create the visual identity for one of the Netherlands' fastest-growing combat sports events, founded by MMA legend Melvin Manhoef.

For Boxing Influencers, I developed bold, raw social content and promotional material built around one principle: stop the scroll. With participants like Dave Roelvink, Roy Meyers, Dennis Schouten, and Nesim el Ahmadi stepping into the ring, the faces are the story. Every graphic leads with them.

The visual language is deliberately unpolished: high-contrast, confrontational, and built for a younger audience that decides in half a second whether something is worth their time. The content drives ticket sales. The more it stops people mid-scroll, the bigger the event gets.