Rebranding of JEX Software

JEX is one of the largest start-ups in the Netherlands and is based in one of the country’s most impressive offices. But how do you truly stand out in an industry that’s moving at lightning speed?

JEX is one of the largest start-ups in the Netherlands and is based in one of the country’s most impressive offices. But how do you truly stand out in an industry that’s moving at lightning speed?

Client

JEX Software

Services

AI en Software

Industry

Tech & IT

Date

2025

JEX has been around since 2020 and has grown at lightning speed. In 2023, the tech company even reached second place in the LinkedIn Startups ranking. JEX has also gained significant brand recognition through collaborations with Feyenoord, 433 and Richard Verschoor.

For JEX, it was important to refresh the brand without losing its identity. That is why the logo remained unchanged, but the company received a completely new look and feel. The project started with a creative brainstorming session, followed by in-depth research into competitors and strategies to help JEX stand out in the competitive Tech and AI market in the years ahead.

It was also essential that the new branding could be applied flexibly across both marketing materials and software. With this renewed approach, including a 40-page brand manual, JEX is ready for the future.