Branding Boxing Influencers
Boxing Influencers started about six years ago and was founded by MMA fighter Melvin Manhoef. Since the first edition, many Dutch influencers have stepped into the ring, including Dave Roelvink, Roy Meyers, Dennis Schouten, Harry Snijders, and Nesim el Ahmadi.
The main goal of Boxing Influencers is to stand out on social media and capture the attention of a younger audience made up of influencer fans. That’s why it’s important to create content that instantly grabs attention and makes people pause their scrolling.
The style is bold, tough and raw, with the participants’ faces taking center stage, as this draws the most attention from the target audience.
The hype starts on social media. That’s where attention is captured and the rush for tickets begins. The more eye-catching the content, the greater the reach, the number of shares, and ultimately the success of the event.