Project: Battle of the Branche
Release June of 2024
Client JEX (Rotterdam)
Battle of the Branche (Road to F1) is an activation by software developer JEX. During this activation, 360 staffing agencies are challenged to compete against F2 driver Richard Verschoor. A unique racing experience full of speed, focus, and dedication where good design cannot be missed.
Above are several colourful large badass graphic design work and advertisements to attract as much attention as possible from potential participants.
See above the built layers of the design of the campaign. The colors are inspired by the brand colors of JEX.
This is still just the start. Upcoming: JEX Sim event + branding.
